Focus on Attention

Are you an owner of an existing business or started building a new brand? No matter which category you fall into, you will inevitably need a customer base. But you already know that, don’t you? The real challenge is finding ways to draw their attention and this is what you should focus on for a good 90 days. This is why we develop content to harness attention for your business and convert that into a tangible revenue stream.

Competition for Attention

There are more than 3 billion people out there using social media across the globe from the classic web spaces like Facebook and Instagram to fresh platforms like TikTok. Have you ever asked yourself what are businesses are doing?

The answer is simple: they’re looking for attention! Yes, just like an ordinary TikTok user these days posting interesting short videos and click-baits to get likes from their followers. In the same way, businesses these days have to strive for getting their share of attention on social media platforms and compete with other companies. So why should you miss out on an opportunity to interact with billions of social media users personally?

Take a look at Chipotle, the famous Mexican restaurant chain with 1.5 million followers on TikTok. A single #boorito campaign earned them more than 4 billion views! Imagine the attention generated by your brand from 4 billion views of young people from all over the globe, watching the content you create and influence!

Reverse Engineering Attention

You must be thinking, Chipotle is already an established brand, it’s easier for them to grab the social media attention and it can’t be the same for new businesses. Well, you’re completely right. That’s exactly what we’re here to help you with! Let’s face it, if you’re willing to market your business, you’ll have to be very practical.

Consider TikTok, a platform with millions of active users, mostly catering to the younger demographic between 14 years of age to 25. You’ll have to find ways that can influence attention span of these young fellows with catchy 30-second videos and leverage that into your company’s growth. But how can you do that?

Every social media platform requires a different approach: Elon Musk uses Twitter-humor and memes, models like Kylie Jenner use Instagram’s lavish picture-friendly environment. TikTok is fairly new and simple: There are millions of people out there dying to make new content, all you have to do is give them an idea, a push, in other words, a challenge, as they call it on the Tok!

Imagine if you’re a company that sells organic vitamins and wants to market the product on TikTok. Your marketing move could be to use a short video with parents of a 1-year old baby who consume your vitamin pill and become super parents, multi-tasking, taking care of the baby, doing chores and going to work at the same time. Give this challenge a catchy name, a popular background music, a twist of humor and there you have it: a self-sustaining marketing campaign! Even if only a few parents recreate the challenge, the exposure to their thousands of followers will be a great start.

This landscape won’t be stopped, because everyone is the star communicator of their passion. It just depends on how much work you put into the effort. Where will you promote your brand and business next?

How to be (Virtual) Interview-Ready

COVID has had a greater impact on certain market segments than others. It has implied a momentary shift toward a home-based workstation or remote work, away from the office desk for many employed, skilled professionals. Thousands of others have experienced disturbingly abrupt and unexpected unemployment. So many of them would not have an employment to come back to once the pandemic comes to an end.

What’s happening in the job market currently?

What this implies is that we could be currently in an employment bubble right now, which may explode when the real economic factors go back to normal. Predictions by the International Monetary Fund suggest that we might reach one of the most terrible global recessions since the 30s, with a recession equivalent to the Great Depression.

How to get hired in a post-COVID world?

Anticipate how your industrial sector’s business model is inclined to vary in the coming year or so. Which skills, knowledge and abilities will become the most attractive and in demand during this transition period, and what you can do to adapt?

In order to help you with this, here are 6 simple strategies for remaining involved, reducing anxiety, and preparing to take the necessary action in post-pandemic job searching.

Consider temporary prospects. Seasonal opportunities in fields such as logistics and agriculture will arise as a result of limitations on travel across local and international borders. You will have to accept that in the near future, there will be an employer’s market. Even so, many seasonal opportunities might be created at a local scale. Therefore, it’s important that you accept this temporary work and seize such opportunities to learn a new set of skills.

Improve your digital capabilities. The pandemic has accelerated the transition to software-based, remote service delivery. To maintain pace, you must improve your digital literacy skills and master the most popular platforms for the tech-solutions.

Maintain close contact with your industry networks. Inform them about your circumstances. You shouldn’t feel pity in informing them how you were affected by the lockdowns and that you are looking for work. This is why communication is so essential. It is critical to stay up to date within your niche, establish and maintain relationships with individuals and businesses.

Prepare for online virtual interviewing. In this condition, you should prepare to conduct not just the job searching but also your interviews online. Identify the most appropriate camera view and lighting for Skype or Zoom sessions. Consider practicing and chatting with friends so that you can identify and resolve any issues with connection or audio. This will help you organize and prepare a good impression from a distance.

Participate in community events. Numerous businesses are postponing their regular centralized employment policies in time to enable nearby workplaces and supervisors to employ people straightforwardly. So, being present and ready makes it much easier for time-pressed HR managers to make an informed decision quickly.

Leveraging Social Media

Social media stopped being an entertainment channel years ago. Over the last few years, many platforms have transformed into one of the most powerful mediums of communication for over 3 billion users as of now. Never before has it been so important to take your business or personal brand online and establish a presence in this digital landscape.

Drawing Attention

What good are your remarkable products or services if you’re not showing them to a market of over 3 billion people? Do these millions of social media users even know you exist? And don’t misinterpret my words. You are NOT going to reach all 3 billion users after your first, second, or 100th post. But, with a well though content strategy and proper coaching, you brand will get start getting notice.

Your presence on a social media platform acts as a digital front door to your business. Let’s put it in very basic terms; It’s just like recruiting a professional salesperson working for you 24/7 promoting your brand in a place with millions of actively engaged users. Websites like Facebook, Instagram, YouTube, and now TikTok are extremely powerful drivers of business growth and lead generation. If you want to make money while you sleep, you have to create brand awareness while you sleep first.

What steps should you take?

It’s alright to feel a little confused or overwhelmed about how to start a digital marketing plan to grow your presence. Amaro Solutions helps you leverage the power of social media for creating excellent, engaging content, do social recruiting, and generate brand awareness. Our solutions do not only depend on highlighting the quality of your services or products but a large chunk of our efforts go into creating an amicable brand image for you on social media sites. You need to understand that social media marketing is a lot different from other traditional marketing. You need to embrace the art of story-telling to provide value to your audience.

You can probably “boost” a few posts and specials, and that may be well and get some attention, but with a little support from our experienced team you can increase engagement, creating traction on your communication strategy, or turn your social media channels into highly active sales funnels. We will ensure that the content we create together resonates with your audience, no matter if you’re a local mom and pop shop, eCommerce site, or a personal brand.

At Amaro Solutions, we honor your local business and start-up, building your brand equity, raising awareness on social media, creating engaging content, and empowering communities around the brand. If you’re ready to jump off the sidelines and move your business’ marketing to the present, let’s connect. We will always be here to support you.