Focus on Attention

Are you an owner of an existing business or started building a new brand? No matter which category you fall into, you will inevitably need a customer base. But you already know that, don’t you? The real challenge is finding ways to draw their attention and this is what you should focus on for a good 90 days. This is why we develop content to harness attention for your business and convert that into a tangible revenue stream.

Competition for Attention

There are more than 3 billion people out there using social media across the globe from the classic web spaces like Facebook and Instagram to fresh platforms like TikTok. Have you ever asked yourself what are businesses are doing?

The answer is simple: they’re looking for attention! Yes, just like an ordinary TikTok user these days posting interesting short videos and click-baits to get likes from their followers. In the same way, businesses these days have to strive for getting their share of attention on social media platforms and compete with other companies. So why should you miss out on an opportunity to interact with billions of social media users personally?

Take a look at Chipotle, the famous Mexican restaurant chain with 1.5 million followers on TikTok. A single #boorito campaign earned them more than 4 billion views! Imagine the attention generated by your brand from 4 billion views of young people from all over the globe, watching the content you create and influence!

Reverse Engineering Attention

You must be thinking, Chipotle is already an established brand, it’s easier for them to grab the social media attention and it can’t be the same for new businesses. Well, you’re completely right. That’s exactly what we’re here to help you with! Let’s face it, if you’re willing to market your business, you’ll have to be very practical.

Consider TikTok, a platform with millions of active users, mostly catering to the younger demographic between 14 years of age to 25. You’ll have to find ways that can influence attention span of these young fellows with catchy 30-second videos and leverage that into your company’s growth. But how can you do that?

Every social media platform requires a different approach: Elon Musk uses Twitter-humor and memes, models like Kylie Jenner use Instagram’s lavish picture-friendly environment. TikTok is fairly new and simple: There are millions of people out there dying to make new content, all you have to do is give them an idea, a push, in other words, a challenge, as they call it on the Tok!

Imagine if you’re a company that sells organic vitamins and wants to market the product on TikTok. Your marketing move could be to use a short video with parents of a 1-year old baby who consume your vitamin pill and become super parents, multi-tasking, taking care of the baby, doing chores and going to work at the same time. Give this challenge a catchy name, a popular background music, a twist of humor and there you have it: a self-sustaining marketing campaign! Even if only a few parents recreate the challenge, the exposure to their thousands of followers will be a great start.

This landscape won’t be stopped, because everyone is the star communicator of their passion. It just depends on how much work you put into the effort. Where will you promote your brand and business next?

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